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Manufacturing Strategy: Texts and Cases (2nd edition)

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Manufacturing Strategy: Texts and Cases - Hill, Terry
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In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of the process. In "Manufacturing Strategy", Terry Hill sets out to show how decisions over manufacturing should form part of the strategic direction of the company as a whole. Based on the first edition, the book has been updated with new material and new case studies including the service elements of manufacturing that reflect the author's ongoing ...

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Manufacturing Strategy: Texts and Cases 2000, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333762226

2nd edition

Paperback

Manufacturing Strategy: Texts and Cases 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333636701

Hardcover