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Essentials of Marketing - McDaniel, Carl, Prof., and Lamb, C., Prof., and Hair, Joseph F., Prof., Jr.
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ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

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Essentials of Marketing 2008, South-Western, Mason, OH

ISBN-13: 9780324584424

6th international edition

Paperback