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Advertising and Integrated Brand Promotion - O'Guinn, Thomas, and Allen, Chris, Professor, and Semenik, Richard J
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

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Advertising and Integrated Brand Promotion 2018, Cengage Learning

ISBN-13: 9781337110211

8th edition

Trade paperback

Advertising and Integrated Brand Promotion 2011, Cengage Learning

ISBN-13: 9780538473323

6th edition

Hardcover

Advertising and Integrated Brand Promotion 2008, South Western Educational Publishing

ISBN-13: 9780324568622

5th edition

Hardcover

Advertising and Integrated Brand Promotion 2006, Thomson South-Western

ISBN-13: 9780324320152

4th edition

Hardcover

Advertising and Integrated Brand Promotion 2005, South Western Educational Publishing

ISBN-13: 9780324317183

4th edition

Hardcover

Advertising and Integrated Brand Promotion 2002, South Western Educational Publishing

ISBN-13: 9780324113808

3rd Revised edition

Hardcover