Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo
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Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo
Read Less
Add this copy of Contemporary Marketing [With 3 Cds] to cart. $13.61, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2004 by Thomson South-Western.
Add this copy of Contemporary Marketing to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 4.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2004 by Thomson South-Western.
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Seller's Description:
Very good in good dust jacket. Audience: General/trade. BOX # ALI10G. (Media mail takes 5-14 days) Special note(Used book)This book is in Very Good Condition. CDs is (not included): I check each pages. This book has Approximate(0)pages contains Notes or Answers, Highlight, Under-lines. This Hard Cover book: Stem binding, and all 4 tips cover are (Good): This Soft cover book stem bidding, front/back: is (wrinkle, creases, and damaged). All(Ex library s Book contains marker s mark, library s logo and Jacket cover cutting ). Jacket cover is ( N/A)Return it, If its not in better condition I described it.
I got this book for my marketing class and I am glad that I did. It is a teacher edition and it arrived just in time! The book was new with no markings and I got it for one third the amount it is worth in the school bookstore. I am very happy with my purchase.
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