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Contemporary Marketing

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Contemporary Marketing - Boone, Louis E, and Kurtz, David L
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Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and ...

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Contemporary Marketing 1980, Dryden Press

ISBN-13: 9780030513916

3rd edition

Unknown binding

Contemporary Marketing 1977, Holt,Rinehart & Winston of Canada Ltd

ISBN-13: 9780030896712

2nd Revised edition

Hardcover

Contemporary Marketing 1974, Dryden P.

ISBN-13: 9780030885181

Hardcover