Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior.
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Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior.
Read Less
Add this copy of Readings on Market-Driving Strategies: Towards a New to cart. $50.90, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Prentice Hall.
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Add this copy of Readings on Market-Driving Strategies-Towards a New to cart. $55.30, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1997 by Prentice Hall.
Add this copy of Readings on Market-Driving Strategies-Towards a New to cart. $57.64, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1997 by Prentice Hall.
Add this copy of Readings on Market-Driving Strategies to cart. $77.12, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by Longman Group.
Add this copy of Readings on Market-Driving Strategies: Towards a New to cart. $93.30, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Prentice Hall.
