This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries ...
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This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries such as Microsoft and Ross Perot's Electronic Data Systems, stole a march on IBM. The book tells the human and technical story of its decline, leading to the announcement in 1992 of a $2.8 billion loss in the previous year. Robert Heller is the founder of "Management Today". His other books include "The Naked Manager", "The Supermanagers", "The Age of the Common Millionaire" and "The Superchiefs".
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Add this copy of The Fate of Ibm to cart. $16.13, very good condition, Sold by John C. Newland rated 5.0 out of 5 stars, ships from Cheltenham, Glos., UNITED KINGDOM, published 1994 by Little, Brown &co.
Add this copy of Fate of Ibm to cart. $21.00, very good condition, Sold by BingoBooks2 rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1994 by London, United Kingdom: Time Warner Books UK.
Add this copy of The Fate of Ibm to cart. $37.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Little, Brown.
