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The fate of IBM - Heller, Robert, Dr.
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This is an account of how the wealthiest and most powerful corporation in the world managed, within a few years in the 1980s, to throw away the advantages it had built up and maintained over many decades. IBM was not prepared for the personal computer revolution. It had maintained its dominance of the computer market not so much through innovation as through sheer marketing might. In the days of mainframe computers this was a successful strategy, but in the 1980s competitors such as Apple and Digital, and intermediaries ...

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Fate of IBM, the 1995, Warner Books (NY)

ISBN-13: 9780751510713

Spanish

Unknown binding

The Fate of IBM 1994, Little, Brown & Company, New York

ISBN-13: 9780316907422

Hardcover