Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: ...
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Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.
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Add this copy of Customer Relationship Management to cart. $19.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Financial Times/ Prentice Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780273681779.
Add this copy of Customer Relationship Management to cart. $19.51, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Financial Times/ Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780273681779.
Add this copy of Customer Relationship Management, 1e to cart. $19.69, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2005 by Prentice Hall.
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New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Customer Relationship Management to cart. $50.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Pearson Education Canada.
