Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of ...
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Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
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Add this copy of The Inversion Factor: How to Thrive in the Iot Economy to cart. $2.37, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2017 by MIT Press.
Add this copy of The Inversion Factor: How to Thrive in the Iot Economy to cart. $2.37, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2017 by MIT Press.
Add this copy of The Inversion Factor: How to Thrive in the Iot Economy to cart. $2.37, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2017 by MIT Press.
Add this copy of The Inversion Factor: How to Thrive in the Iot Economy to cart. $2.37, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by MIT Press.
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Very Good in Good jacket. Size: 9x6x0; MIT Press, 2017. First Edition as indicated by number line. Signed by author on FFEP. Hardbound book. Dust jacket is in Good condition. Jacket shows overall shelfwear, some curling outward at top edge of front jacket. Book is in Good condition. Boards are clean, some bumping to head and tail of spine. Binding is tight. Text block is clean. Pages are clean and free of markings apart from author Linda Bernardi's signature in bold black marker on front free end paper.
Add this copy of The Inversion Factor: How to Thrive in the Iot Economy to cart. $14.98, very good condition, Sold by Copperfield's Books rated 4.0 out of 5 stars, ships from Spring, TX, UNITED STATES, published 2017 by The MIT Press.
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