Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Daniel Margocsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine - the "big sciences" of the early modern era - and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margocsy introduces a number of natural historians, physicians, and ...
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Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Daniel Margocsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine - the "big sciences" of the early modern era - and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margocsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margocsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margocsy's highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
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Add this copy of Commercial Visions: Science, Trade, and Visual Culture to cart. $39.95, new condition, Sold by FriendsFortVancouver rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 2014 by University of Chicago Press.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Halftones, color, Tables, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Commercial Visions: Science, Trade, and Visual Culture to cart. $48.13, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by University of Chicago Press.
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New. Sewn binding. Cloth over boards. With dust jacket. 336 p. Contains: Halftones, color, Tables, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Add this copy of Commercial Visions: Science, Trade, and Visual Culture to cart. $53.88, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2014 by University of Chicago Press.