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Marketing Communication: New Approaches, Technologies, and Styles - Kimmel, Allan J (Editor)
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Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of ...

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Marketing Communication: New Approaches, Technologies, and Styles 2006, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199276950

Trade paperback

Marketing Communication: New Approaches, Technologies, and Styles 2006, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199276943

Hardcover