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Marketing Communication: New Approaches, Technologies, and Styles

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Marketing Communication: New Approaches, Technologies, and Styles - Kimmel, Allan J (Editor)
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This book provides an in-depth focus on new and emerging developments in marketing communications, including advertising, public relations and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication techniques of the 21st Century.

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Marketing Communication: New Approaches, Technologies, and Styles 2006, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199276950

Trade paperback

Marketing Communication: New Approaches, Technologies, and Styles 2006, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199276943

Hardcover