Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
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Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Read Less
Add this copy of Kleppner's Advertising Procedure (Prentice Hall Series to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Prentice Hall.
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Add this copy of Kleppner's Advertising Procedure (Prentice Hall Series to cart. $29.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Prentice Hall.
