This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.
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This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.
Read Less
Add this copy of Kleppner's Advertising Procedure (15th Edition) to cart. $5.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Prentice Hall.
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Add this copy of Kleppner's Advertising Procedure (15th Edition) to cart. $79.74, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $19.00, fair condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Fair Condition. Used fair. Pages have been ripped out. Corner wear. Some marking. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550375751.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $24.00, fair condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Fair Condition. Corner wear. Some marking. Cover has been repaired with blue tape. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550375761.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $35.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Very Good Condition. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550370997.
Add this copy of Kleppner's Advertising Procedure 15th to cart. $35.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Good Condition. Used good. Minimal marking. some light shelf wear. Binding very good. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE544361483.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $37.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550370999.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $37.50, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550371007.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $39.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550371009.
Add this copy of Kleppner's Advertising Procedure 15th Edition to cart. $43.50, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by Prentice Hall.
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Seller's Description:
Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550371011.