This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It ...
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This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-�life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLabTM Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134641701 / 9780134641706 Integrated Advertising, Promotion, and Marketing Communications Plus MyLab Marketing with Pearson eText -- Access Card Package, 8/e Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134484134 / 9780134484136 Integrated Advertising, Promotion, and Marketing Communications
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Add this copy of Integrated Advertising Promotion and Marketing to cart. $49.27, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2017 by Pearson.
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New. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed.
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New. 512 p. Audience: College/higher education. LOOSE LEAF New wrapped Binder ready loose leaf book marked Instructor's-Not for Sale. TEXT ONLY. No Returns if Opened. DAILY SHIPPING!
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $96.63, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2017 by Pearson.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $100.41, good condition, Sold by BOOKS2GO rated 5.0 out of 5 stars, ships from COLUMBIA, SC, UNITED STATES, published 2017 by Pearson.
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Good. May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $109.64, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by Pearson.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $181.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Pearson.
