This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
Read Less
Add this copy of Marketing: an Introduction Student Value to cart. $44.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Pearson College Div.
Add this copy of Marketing: an Introduction Student Value to cart. $56.71, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by Pearson College Div.
Add this copy of Marketing an Introduction 11th Edition to cart. $86.90, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2013 by Pearson.
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Seller's Description:
Very Good Condition. Text appears to be clean. This book is looseleaf. Pages may be missing. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132744171. ISBN/EAN: 9780132744171. Pictures of this item not already displayed here available upon request. Inventory No: 1561046335.
Add this copy of Marketing: an Introduction Student Value to cart. $118.32, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Pearson College Div.
