For principles of marketing courses that require a comprehensive text. This ISBN is for the MyLab access card. Pearson eText is included. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make ...
Read More
For principles of marketing courses that require a comprehensive text. This ISBN is for the MyLab access card. Pearson eText is included. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Reach every student with MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Marketing.
Read Less
Add this copy of Mylab Marketing With Pearson Etext--Access Card--for to cart. $41.95, like new condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Mylab Marketing With Pearson Etext--Access Card--for to cart. $42.00, new condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing--Mylab Marketing With Pearson to cart. $98.37, new condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by Pearson.
Add this copy of Mylab Marketing With Pearson Etext--Access Card--for to cart. $140.73, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Mylab Marketing With Pearson Etext--Access Card--for to cart. $192.78, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2020 by Pearson.
