Integrated Advertising, Promotion, and Marketing Communications (3rd edition)

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC. Read More

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC. Read Less

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2006, Prentice Hall

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ISBN	0131866222
ISBN-13	9780131866225
Pages	515
Edition	3rd edition
Publisher	Prentice Hall
Published	2006
Language	English
Alibris ID	10365985839
Available Quantity	3

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