The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, ...
Read More
The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Read Less
Add this copy of E-Marketing to cart. $2.88, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Routledge.
Add this copy of E-Marketing to cart. $4.64, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of E-Marketing to cart. $29.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Routledge.
Add this copy of E-Marketing 4th Edition to cart. $40.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Books text has light writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Light creasing, scuffing, and rubbing to the books cover and corners. Has a sticker on the front cover. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1561009599.
Add this copy of E-Marketing 4th Edition to cart. $44.50, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Light shelf and corner wear, with minor crease on cover. Some minor marking. Binding is in good condition. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1560787542.
Add this copy of E-Marketing 4th Edition to cart. $45.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2005 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Some light shelf and corner wear. Text appears clean. Binding is very good. Looks Great. Multiple copies available this title. Quantity Available: 6. Category: Business, Finance & Marketing; ISBN: 0131485199. ISBN/EAN: 9780131485198. Pictures of this item not already displayed here available upon request. Inventory No: 1560787539.
