Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated ...
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Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Add this copy of Contemporary Advertising: and Integrated Marketing to cart. $2.84, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2012 by Irwin/McGraw-Hill.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $18.77, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by McGraw-Hill Education.
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Add this copy of Contemporary Advertising and Integrated Marketing to cart. $44.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $60.90, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $63.58, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $63.65, very good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $91.93, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $105.12, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by McGraw-Hill Education.
