Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive ...
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Add this copy of A Preface to Marketing Management to cart. $8.89, fair condition, Sold by 2nd Life Books rated 5.0 out of 5 stars, ships from Burlington, NJ, UNITED STATES, published 2014 by McGraw-Hill Education.
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Fair. A readable copy. All pages are intact and the cover is intact. Dust jacket may be missing. Pages can include considerable highlighting markings writing but cannot obscure the text. May be an Ex-lib. copy and have standard library stamps and or stickers. May NOT include discs or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.
Add this copy of A Preface to Marketing Management to cart. $10.58, good condition, Sold by KuleliBooks rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2014 by McGraw-Hill Professional.
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Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages-Accessories such as CD, codes, toys, may not be included-Safe and Secure Mailer-No Hassle Return.
Add this copy of A Preface to Marketing Management to cart. $10.94, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2014 by McGraw-Hill Professional.
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Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of A Preface to Marketing Management to cart. $15.70, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by McGraw-Hill Professional.
Add this copy of A Preface to Marketing Management to cart. $24.92, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2014 by McGraw-Hill Professional.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of A Preface to Marketing Management to cart. $38.95, new condition, Sold by JUGGERNAUTZ rated 4.0 out of 5 stars, ships from East Grand Rapids, MI, UNITED STATES, published 2014 by McGraw-Hill Education.
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Add this copy of A Preface to Marketing Management to cart. $39.95, like new condition, Sold by Book Forest rated 5.0 out of 5 stars, ships from San Rafael, CA, UNITED STATES, published 2014 by McGraw-Hill Professional.
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Fine. Text block, wraps and binding are in like new condition, without markings of any kind. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010.
Add this copy of A Preface to Marketing Management to cart. $40.08, new condition, Sold by KuleliBooks rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2014 by McGraw-Hill Professional.
Add this copy of A Preface to Marketing Management to cart. $46.91, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by McGraw-Hill Education.