"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase ...
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"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.
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Add this copy of A Preface to Marketing Management to cart. $0.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Preface to Marketing Management to cart. $3.28, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of A Preface to Marketing Management to cart. $5.54, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
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Seller's Description:
Very Good. Very Good condition. 10th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of A Preface to Marketing Management to cart. $28.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2005 by McGraw-Hill Higher Education.
Add this copy of Preface to Marketing Management to cart. $62.87, poor condition, Sold by Books International rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2005 by Irwin/McGraw-Hill.
Add this copy of A Preface to Marketing Management to cart. $72.00, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of A Preface to Marketing Management to cart. $72.72, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of A Preface to Marketing Management to cart. $95.64, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2005 by The McGraw-Hill Company.
