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Principles and Practice of Marketing (5th edition)

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Principles and Practice of Marketing - Jobber, David
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Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice ...

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Principles and Practice of Marketing 2016, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077174149

8th edition

Paperback

Principles and Practice of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780077123307

6th edition

Paperback

Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077114152

5th edition

Unknown binding

Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077122270

5th Revised edition

Unknown binding

Principles and Practice of Marketing 2003, McGraw-Hill Publishing Co., London

ISBN-13: 9780077107086

4th edition

Paperback

Principles & Practice Of Marketing 2001, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077096137

3rd edition

Paperback

Principles and Practice of Marketing 1998, McGraw-Hill Publishing Co., London

ISBN-13: 9780077094355

2nd edition

Paperback

Principles and Practice of Marketing 1995, McGraw-Hill Companies, London, England

ISBN-13: 9780077079352

Unknown binding