Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the core ...
Read More
Introduction to E-Commerce, 2/E, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a Principles of Marketing that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the strategy parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the core discipline prefer this book over technology-oriented e-commerce books. e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Read Less
Add this copy of Introduction to E-Commerce (McGraw-Hill/Irwin Series in to cart. $2.12, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Introduction to E-Commerce to cart. $3.89, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Introduction to E-Commerce to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 4.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good in fine dust jacket. Glued binding. Paper over boards. 516 p. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade. BOX# 0012SM: This book is in Very Good condition, and the CD (is not) includes: This book has (0) pages contain HIGHLIGHT, Under-Line, and creased pages. (0) pages Contains NOTES & ANSWERS. Hard Cover tips or Paperback Covers and Stem or binding is (Good); The Jacket Cover is (N/A). This is an Ex-Library s: (N/A). SP/ NOTES (). If this book is not as the above condition, return it same envelop with your note. 4045 NW 185 ST. Miami Gardens, FL 33055 for refund no email or call.
Add this copy of Introduction to E-Commerce to cart. $48.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw-Hill/Irwin.
Add this copy of Introduction to E-Commerce, 2nd to cart. $55.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by Irwin MarketspaceU.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text has highlighting, the cover is in nice condition. Quantity Available: 1. ISBN: 0072553472. ISBN/EAN: 9780072553475. Pictures of this item not already displayed here available upon request. Inventory No: 1560759774.
Add this copy of Introduction to E-Commerce (McGraw-Hill/Irwin Series in to cart. $98.70, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by McGraw-Hill/Irwin.
Add this copy of Introduction to E-Commerce (McGraw-Hill/Irwin Series in to cart. $102.21, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2003 by McGraw-Hill/Irwin.
Add this copy of Introduction to E-Commerce to cart. $126.22, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw-Hill/Irwin.
