Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right ...
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Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more. The book reports on today's trends and developments in this fast-changing field, showing how to use computers, databases and desktop publishing to simplify and enhance operations; take advantage of the emerging opportunities in international direct marketing; benefit from insider advice from the field's biggest success stories; deal with postal increases, legal requirements, cash flow, competition, and potential pitfalls; and make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
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Add this copy of How to Start and Operate a Mail-Order Business to cart. $3.09, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1993 by McGraw-Hill Companies.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $3.09, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1993 by McGraw-Hill Companies.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $4.39, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1993 by McGraw-Hill Companies.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. 5th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $29.70, like new condition, Sold by Robinson Street Books rated 4.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1991 by McGraw-Hill.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $32.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by McGraw-Hill.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $46.29, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1993 by McGraw-Hill Companies.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $73.87, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1991 by McGraw-Hill.
Add this copy of How to Start and Operate a Mail-Order Business to cart. $151.79, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by McGraw-Hill.