Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do differently because their customers suffer from a lack of time. Mobile devices and the Internet have connected us in many ways, but these technologies have added to the fray. In "The 24-Hour Customer", Adrian C. Ott, CEO of a ...
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Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do differently because their customers suffer from a lack of time. Mobile devices and the Internet have connected us in many ways, but these technologies have added to the fray. In "The 24-Hour Customer", Adrian C. Ott, CEO of a bustling Silicon Valley consultancy and busy mother of two active children, explores the economics of time and attention - helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. She shows that time isn't money anymore. Time is more important than money. Ott argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons. Filled with fascinating case studies and examples from leading-edge companies like Digital Chocolate, Nike, and Shutterfly, "The 24-Hour Customer" provides fresh ideas for capitalising on the elements of time, attention, and value to create never-before-considered products, services, and programs - offerings that increase revenue and gain market traction. In doing so, this book will change the way executives think about their business - and their customers.
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Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $2.15, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Harper Business.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $2.15, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Harper Business.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $12.00, very good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2010 by HarperBusiness.
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Seller's Description:
Very good in very good dust jacket. Dust jacket has light shelf wear to both panels; still appears clean, bright and crisp. Softening at spine ends. NO marks in text; binding is tight. A very nice copy. Pasadena's finest independent new and used bookstore.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $12.99, good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2010 by Harper Business.
Add this copy of 24-Hour Customer New Rules for Winning in a Time to cart. $14.11, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2010 by Harper Business.
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Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $23.15, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Harper Business.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780061798610.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $24.63, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by HarperCollins.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780061798610.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $33.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Harper Business.
Add this copy of The 24-Hour Customer: New Rules for Winning in a Time to cart. $73.14, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2010 by Harper Business.