This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
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This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
Read Less
Add this copy of Contemporary Marketing 1999: 1999 (the Dryden Press to cart. $17.88, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1998 by Harcourt Brace College Publishers.
Add this copy of 1998 Pb Contemporary Marketing 1999: 1999 (the Dryden to cart. $19.98, fair condition, Sold by Miki Store rated 4.0 out of 5 stars, ships from SAN JOSE, CA, UNITED STATES, published 1998 by Thomson Learning.
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Seller's Description:
Fair. Size: 1x8x11; Pages are crisp and clean, no marking. Cover has wears at corners & edges. Binding is tight/good. Some first pages has sign of water damage but the pages are still good and do not stick together.
Add this copy of Contemporary Marketing: 1999 (the Dryden Press Series to cart. $37.38, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1998 by Harcourt Brace College Publishers.
Add this copy of Contemporary Marketing 1999: 1999 to cart. $60.55, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1998 by Harcourt Brace College Publishers.
Add this copy of Contemporary Marketing 1999: 1999 to cart. $63.11, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1998 by Harcourt Brace College Publishers.
Add this copy of Contemporary Marketing 1999 to cart. $104.12, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1998 by Thomson Learning.
