Lerzan Aksoy

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myths , Customer Lifetime Value , and Profit Maximization Through Customer Relationship Marketing .

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myths , Customer Lifetime Value , and Profit Maximization Through Customer Relationship Marketing . See less