Janna Parker

Janna Parker is an assistant professor in the department of marketing at James Madison University in Harrisonburg, Virginia. She teaches within the digital marketing concentration. Her D.B.A. in marketing is from Louisiana Tech University. In addition to co-authoring this text, Dr. Parker has published in several marketing journals and has addressed social media within the Journal of Business Research. She serves as vice president of engagement for the Academy of Marketing Science, where she...See more

Janna Parker is an assistant professor in the department of marketing at James Madison University in Harrisonburg, Virginia. She teaches within the digital marketing concentration. Her D.B.A. in marketing is from Louisiana Tech University. In addition to co-authoring this text, Dr. Parker has published in several marketing journals and has addressed social media within the Journal of Business Research. She serves as vice president of engagement for the Academy of Marketing Science, where she oversees the Academy's teaching certificate programs. She is also one of the developers of the Teaching Digital Marketing Certificate, along with Dr. Zahay. In addition, Dr. Parker serves on the editorial review board for the Journal of Marketing Education. See less