Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION ...
Read More
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
Read Less
Add this copy of Digital Marketing Foundations and Strategy to cart. $199.95, new condition, Sold by textsforsale rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2023 by Cengage Learning.
Add this copy of Digital Marketing Foundations and Strategy to cart. $259.46, new condition, Sold by bookseller909 rated 4.0 out of 5 stars, ships from ANKENY, IA, UNITED STATES, published 2023 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Brand New Item, Never Used! Fast Shipping! . **Expedite your order and receive it fast! ** SUPPLEMENTS: ACCESS CODES, CDS, WORKBOOKS (EVEN THOSE NOTED IN THE TITLE OF THE BOOK) ARE NOT GUARANTEED.
