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Social Media Marketing: A Strategic Approach

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Social Media Marketing: A Strategic Approach - Barker, Melissa, and Barker, Donald I, and Bormann, Nicholas F
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Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a ...

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Social Media Marketing: A Strategic Approach 2016, Cengage Learning

ISBN-13: 9781305502758

2nd edition

Trade paperback

Social Media Marketing: A Strategic Approach 2012, Cengage Learning

ISBN-13: 9780538480871

Trade paperback