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Social Media Marketing: A Strategic Approach - Barker, Melissa, and Barker, Donald I, and Bormann, Nicholas F
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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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Social Media Marketing: A Strategic Approach 2016, Cengage Learning

ISBN-13: 9781305502758

2nd edition

Trade paperback

Social Media Marketing: A Strategic Approach 2012, Cengage Learning

ISBN-13: 9780538480871

Trade paperback