Skip to main content alibris logo
Internet Marketing - Zahay, Debra, and Roberts, Mary Lou
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's ...

loading
Internet Marketing 2018, Cengage Learning

ISBN-13: 9780357033883

4th edition

Unknown binding