Gianluigi Guido

Gianluigi Guido (Ph.D., University of Cambridge) is Full Professor of Marketing at the Department of Economic Sciences, University of Salento, Lecce, Italy. With Palgrave Macmillan, he coauthored Sustainable Luxury Brands: Evidence from Research and Implications for Managers (2017), featuring an Introduction by P. Kotler and R. Bagozzi.

Gianluigi Guido (Ph.D., University of Cambridge) is Full Professor of Marketing at the Department of Economic Sciences, University of Salento, Lecce, Italy. With Palgrave Macmillan, he coauthored Sustainable Luxury Brands: Evidence from Research and Implications for Managers (2017), featuring an Introduction by P. Kotler and R. Bagozzi. See less