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Christian Homburg

Univ.-Prof. Dr. Christian Homburg ist Inhaber des Lehrstuhls fur Allgemeine Betriebswirtschaftslehre und Marketing I an der Universitat Mannheim. Ausserdem ist er Wissenschaftlicher Direktor des Instituts fur Marktorientierte Unternehmensfuhrung (IMU) an der Universitat Mannheim und Vorsitzender des Wissenschaftlichen Beirates der Prof. Homburg & Partner GmbH.

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