The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents, and advertisements. With ...
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The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents, and advertisements. With evidence-based advice on how to communicate with the youth in the context of consumption of products, services, and ideas, this volume will prove to be a very useful reference to a wide range of readers, including marketing professionals, counselors, and educators who work closely with young people as a unique group of target audience.
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Add this copy of Youth and Consumption to cart. $18.93, new condition, Sold by Pumpkin Wholesale Ltd rated 4.0 out of 5 stars, ships from Abingdon, Oxon, UNITED KINGDOM, published 2010 by City University of Hong Kong Press.
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New. This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press.
Add this copy of Youth and Consumption to cart. $33.26, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2020 by City University of Hong Kong Press.
Add this copy of Youth and Consumption to cart. $36.72, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2010 by City University of Hong Kong Press.
Add this copy of Youth and Consumption to cart. $46.82, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by City University of Hong Kong Press.
Add this copy of Youth and Consumption to cart. $49.93, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2020 by CUHK Press.
Add this copy of Youth and Consumption to cart. $53.86, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2010 by City University of Hong Kong Press.
Add this copy of Youth and Consumption to cart. $71.82, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2020 by City University of Hong Kong Press.
Add this copy of Youth and Consumption (Caring for Youth Series) to cart. $72.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by City University of Hong Kong P.
