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You're Killing Me Here!: When Win-Win Negotiation Doesn't Work

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You're Killing Me Here!: When Win-Win Negotiation Doesn't Work - Reilly, Steve
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A methodology for holding your ground against tough customers. Sales people who approach zero-sum negotiators with a win-win approach are at a tactical disadvantage and frankly, will lose. Hard ball negotiators don't think about interests or relationships; they see sales people as replaceable, products as commodities and negotiations as transactions. And they will play win-win... but only when they have nothing to lose. So how do salespeople hold their ground against tough negotiators? By having a process. "You're Killing ...

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You're Killing Me Here!: When Win-Win Negotiation Doesn't Work 2009, Steve Reilly

ISBN-13: 9780615307701

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