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Yes!: 50 Secrets From the Science of Persuasion - Goldstein, Noah, and Cialdini, Robert B., Professor, and Martin, Steve J.
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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in ...

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Yes!: 50 Secrets From the Science of Persuasion 2013, Profile Books Ltd, London

ISBN-13: 9781781251553

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Mass-market paperback

Yes!: 50 Secrets From the Science of Persuasion 2007, Profile Books Ltd, London

ISBN-13: 9781846680168

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Trade paperback