Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites and corporate webwriting. It also includes a CD-ROM with reference sites for webwriters and writing ...
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Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites and corporate webwriting. It also includes a CD-ROM with reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wishing to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file. Writing for the Web will not teach you how to code in HTML or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate poor writing habits.
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Add this copy of Writing for the Web (Writers' Edition) (Self-Counsel to cart. $3.89, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by Self-Counsel Press.
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One is always leery of a technology book that's more than a few years old, and this volume is pushing 10. However, I was very pleased to find not only solid advice that is still relevant, but also dozens of excellent online resources that have stood the test of time.
References are included in the text itself without a consolidated list of links, which would have been handy. Naturally, some of the sites no longer exist, but the majority of them do, and they represent some of the best websites on the subject. All of these sites have been around since at least 1999, some since 1995 - and that durability means a lot in this field.
The text generally follows the author's own advice, being well laid-out and easy-to-read, if a little plain. Concerns about modem speeds and graphics are mostly obsolete, while the majority of the text, offering tips for writing clearly, writing for an electronic medium, and understanding the audience, are absolutely current.
