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Why They Buy: American Consumers Inside and Out

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Why They Buy: American Consumers Inside and Out - Settle, Robert B, and Alreck, Pamela L
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What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.

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Why They Buy: American Consumers Inside and Out 1989, Wiley

ISBN-13: 9780471621270

Trade paperback

Why They Buy: American Consumers Inside and Out 1986, Wiley, New York, NY

ISBN-13: 9780471844570

Hardcover