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Whale Hunting: How to Land Big Sales and Transform Your Company

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Whale Hunting: How to Land Big Sales and Transform Your Company - Searcy, Tom, and Weaver Smith, Barbara
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Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts--the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

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Whale Hunting: How to Land Big Sales and Transform Your Company 2008, Wiley, Hoboken, NJ

ISBN-13: 9780470182697

Hardcover