Value First, Then Price: Building Value-Based Pricing Strategies

Value-based pricing--pricing a product or service according to its value to the customer rather than its cost--is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. Read More

Value-based pricing--pricing a product or service according to its value to the customer rather than its cost--is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $34.10 (Expires Dec 25, 2024) 365 Day Rental: $40.30 (Expires Jun 28, 2025) Buy eBook Lifetime Access: $61.99 Title: Value First, Then Price Publisher: Taylor & Francis Print ISBN: 9781032012124, 1032012129 eText ISBN: 9781000515190 Edition: 2021 2nd edition Format: EPUB eBook	$34.10 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ