Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs ...
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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths--such as "PR is impossible to measure!"--that undercut the effectiveness of PR and obscure its real value.
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Add this copy of Unleashing the Power of Pr: a Contrarian's Guide to to cart. $3.28, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Jossey-Bass.
Add this copy of Unleashing the Power of Pr: a Contrarian's Guide to to cart. $3.28, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Jossey-Bass.
Add this copy of Unleashing the Power of Pr: a Contrarian's Guide to to cart. $3.28, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Jossey-Bass.
Add this copy of Unleashing the Power of Pr: a Contrarian's Guide to to cart. $4.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Jossey-Bass.
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New. New Inside and Outside. Clean and crisp pages w/no markings! You will be pleased. Excellent book! ( z1s205D ) Some very minor shelf wear on dust cover. ** Fast Shipping**
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