Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been ...
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Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
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Add this copy of The World's Greatest Direct Mail Sales Letters to cart. $107.00, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by McGraw-Hill/Contemporary.
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Seller's Description:
Good. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. No notes, inscriptions or underlining to text.
Add this copy of The World's Greatest Direct Mail Sales Letters to cart. $125.00, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by McGraw-Hill/Contemporary.
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Seller's Description:
Good. Dust jacket missing. First edition. Shelf and handling wear to cover and binding, with general signs of previous use. CLEAN CONTENT PAGES. Secure packaging for safe delivery.
Add this copy of The World's Greatest Direct Mail Sales Letters to cart. $181.00, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1996 by McGraw-Hill/Contemporary.
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Seller's Description:
Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the dust jacket with some creasing and chipping. Light bumping to the boards. Minor bumping to the corners. Tight binding. Clean interior pages. Secure packaging for safe delivery.
Add this copy of World's Greatest Direct Mail Sales Letters to cart. $197.50, good condition, Sold by Salish Sea Books rated 5.0 out of 5 stars, ships from Bellingham, WA, UNITED STATES, published 1996 by McGraw-Hill Publishing.
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Seller's Description:
Good++ in a Good++ dust jacket; Hardcover; Dust jacket is moderately shelfworn and edgeworn, otherwise is clean and intact with no tears, and has not been price-clipped (Now fitted with a new, Brodart jacket protector); Boards are clean and glossy with moderately "bumped" edge-corners; Unblemished textblock edges; The endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Large Format (Quatro, 10.75"-11.75" tall); Black, red, & yellow jacket with title in white lettering; 1996, McGraw-Hill Publishing; 467 pages; "World's Greatest Direct Mail Sales Letters, " by Herschell Gordon Lewis, et al.
