In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's ...
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In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's key copy drivers: fear, greed and of course, salvation.
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Add this copy of Method Marketing to cart. $4.13, good condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 1995 by Taylor Trade Publishing.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Method Marketing to cart. $4.96, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $4.96, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $7.99, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Taylor Trade Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Method Marketing to cart. $9.56, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 1995 by Taylor Trade Publishing.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Method Marketing to cart. $11.20, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Taylor Trade Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Method Marketing to cart. $29.83, new condition, Sold by CJs Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $33.39, new condition, Sold by Griffin Books rated 5.0 out of 5 stars, ships from Stamford, CT, UNITED STATES, published 1995 by Taylor Trade Publishing.
