In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's ...
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In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of their costomers. Go for points of maximum anxiety, says Bill Booner, whose $40 million a year publishing business was entirely built on the genius of his direct mail copy. Figure out what keeps you customer or prospect lying awake at four in the morning, then hit those hot buttons and promise salvation (or at least the hope of salvation). Bonner's key copy drivers: fear, greed and of course, salvation.
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Add this copy of Method Marketing to cart. $6.83, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Taylor Trade Publishing.
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Add this copy of Method Marketing to cart. $7.24, very good condition, Sold by Bank of Books rated 4.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $30.83, new condition, Sold by CJs Books rated 4.0 out of 5 stars, ships from Portland, OR, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $33.39, new condition, Sold by Griffin Books rated 5.0 out of 5 stars, ships from Stamford, CT, UNITED STATES, published 1995 by Taylor Trade Publishing.
Add this copy of Method Marketing to cart. $64.23, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by Taylor Trade Publishing.
