The Why of the Buy: Consumer Behavior and Fashion Marketing

This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Read More

This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Read Less

• All from $41.37
• New Books from $129.24
• Used Books from $41.37
• eBook from $66.83

• • eBook Details

  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $66.83 (Expires May 12, 2025) 365 Day Rental: $91.13 (Expires Nov 13, 2025) Buy eBook Lifetime Access: $121.50 Title: The Why of the Buy by Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi Publisher: Bloomsbury USA Print ISBN: 9781609018986, 1609018982 eText ISBN: 9781609019921 Edition: 2014 2nd edition Format: EPUB eBook	$66.83 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ