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The Seven Keys to Managing Strategic Accounts - Sherman, Sallie, and Sperry, Joseph, and Reese, Samuel
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers "The Seven Keys to Managing Strategic Accounts "provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how ...

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The Seven Keys to Managing Strategic Accounts 2003, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071417525

Hardcover