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The Power of Why: Breaking Out in a Competitive Marketplace

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The Power of Why: Breaking Out in a Competitive Marketplace - Weylman, C Richard, CSP
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When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.

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The Power of Why: Breaking Out in a Competitive Marketplace 2022, Amazon Publishing

ISBN-13: 9781477800737

Trade paperback

The Power of Why: Breaking Out in a Competitive Marketplace 2013, New Harvest

ISBN-13: 9780544026889

Hardcover

The Power of Why: Breaking Out in a Competitive Marketplace 2013, Brilliance Audio

ISBN-13: 9781469283272

MP3 format